CAO-inspired Incremental change in e-commerce product development

Efficient product development and seamless collaboration
Our client, an e-commerce company, was faced with the challenge of accelerating its product development and making it more efficient. Following a major reorganization that led to overload and tension within the teams, the organization was fragmented and collaboration between departments was not working smoothly.
The central problem was to drastically reduce the time from idea generation to market launch without compromising quality and innovation. At the same time, structures had to be created that would enable smooth cross-team collaboration.


Step-by-step optimization of structures and collaboration
Instead of overburdening the organization with radical measures, a gradual, targeted approach was chosen. Through small, continuous adjustments, the structures were optimized without disrupting ongoing processes.
A key part of the solution was the introduction of multi-team scrum practices, which made it possible to unite teams under a common vision. This involved targeted work to expand the skills of employees, reduce dependencies between teams and promote collaboration.
This evolutionary transformation enabled processes to be made more efficient, the speed of development to be increased and a sustainable improvement in the working culture to be achieved at the same time.
Your benefits
Incremental changes create sustainable improvements: Instead of radical restructuring, targeted, incremental adjustments led to effective and lasting optimizations.
A clear product vision as a guide: A precisely formulated product vision helped teams to work more efficiently, make decisions more quickly and focus on the key priorities.
Cross-functional teams increase efficiency: By developing versatile skills within the teams, dependencies could be reduced and product development cycles shortened.
Our consulting in
facts, figures and data
Our collaboration with our e-commerce customer shows how gradual changes lead to greater agility and efficiency. Targeted process optimization, cross-functional teams and a clear product vision made it possible to shorten development cycles, improve collaboration and establish a flexible, customer-oriented product strategy.

Planning reliability thanks to consistent development as planned
+240.000 € saved through quick user feedback and stopping an unnecessary feature.
Accelerated development time (2 instead of 8 weeks)
What our clients say about their success with us





















































Let's bring more clarity and structure to your company together


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